Search engine optimization (SEO) is a great option for small businesses. Organic traffic is the most popular referral source. Direct traffic comes from people bookmarking your URL or typing it into their browser. Your website will still be found by search engines even if they cannot find it on Google's first page. SEO allows you to be found in search engines, which results in more organic traffic and sales. These are some suggestions to help make your website visible in search engine results.
SEO's lifeblood is linked content
It is possible to generate passive links to your site by creating top content. Podcasts, infographics and blog posts are great ways to attract links. You can get links from other websites that favor your content. More links means that your website is more valuable and high quality. These are great ways to create and submit press releases, business directory submissions, and generate content as a guest blogger on third-party sites.
Blog posts can keep your website's content fresh and current.
A blog helps a small business stay top of mind. It builds clout and trust in the industry, which leads to higher conversion rates. A blog allows businesses to display a more personal side while still maintaining their corporate standards and vision. A blog helps small businesses differentiate themselves from their competitors and increases demand for their products. Blogs are a great way to market your business and increase sales.
SEO strategy should include technical audits.
One of the most important parts of any SEO strategy for small business is a technical audit. A technical audit can uncover many issues with a website. In one case, a company split its content into seven different domains, each of which built its own SEO power. The company decided to redesign its website without creating a migration plan. This resulted in thousands of pages being lost and hundreds of thousand of inbound links. The result? The website is no longer in the top 10 on Google and other search engines.
Designing a logical website structure
One of the most powerful SEO strategies for small business is creating a logical web structure. It is important to have a home, services, and pages for each service. Most websites follow a pyramid-like structure, with the homepage at the top. Google can index your site easily if you have a well-organized website structure. It also helps to prevent duplicate pages competing for the same keywords. Also, the more important pages of the site should be indexed first so that they appear high in the search results.
Organic traffic is driven by long-tail keywords
Although you may think it is difficult to compete with giants such as Amazon and Google, small businesses can still benefit from long-tail keywords. Long-tail keyword phrases are search phrases that include at least four words. These search terms are more specific and can be used to target a larger audience. You can find long-tail keyword information in many places such as Google Analytics and social media reports.
FAQ
Where should my website be?
Your website needs to be found at the top results page of search results. This means it should appear at the top of each search result. But, there may be hundreds upon pages in some searches. How can your website compare to these competitors?
How can I get started with SEO
SEO is possible in many ways. It is important to first identify the keywords you wish to rank for. This process is called "keyword research." Next, optimize each page of your website for these keywords.
Optimization is the process of adding relevant titles and descriptions to your site, creating unique URLs and linking other websites. After optimization is complete, submit your website for search engines like Google Yahoo!, Bing, and Yahoo!
You will also need to keep track over time of your progress to determine whether you are succeeding.
Why use social media marketing?
Social media marketing can be a great way for new customers to connect with existing ones. Engaging with others via comments and likes can help you build a community around your brand. This makes it easier that potential customers can find you online.
Statistics
- And 90%+ of these backlinks cite a specific stat from my post: (backlinko.com)
- A 62.60% organic traffic boost to that page: (backlinko.com)
- Which led to a 70.43% boost in search engine traffic compared to the old version of the post: (backlinko.com)
- Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
- Deleting those 10k pages is one of the main reasons that he improved his site's organic traffic by nearly 90%: (backlinko.com)
External Links
How To
How can I tell if I'm doing SEO well?
There are several ways that you can determine if your SEO is doing a great job.
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Your bounce rate should not exceed 30%. Users will leave your website without clicking on any other links. A high bounce rate means your audience doesn’t trust you or isn’t interested in what your company sells.
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Visitors visit multiple pages of your website. This shows that they are interested in your site and find something useful.
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Your conversion rate is improving - your audience has become aware of your product or service and wants to buy it.
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Your average site time is increasing. Visitors spend more time reading your content.
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People are searching more - this indicates that you're doing great in SEO.
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You are receiving more shares on social networks - this means your content is being shared and reaching other audiences than your followers.
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Forums are receiving more comments - this is a sign that people respond positively and favorably to your work.
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There's more engagement around your website - more likes, tweets, shares, and likes on posts.
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Your rank in SERPs keeps increasing, a sign your hard work is paying off.
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Your website is generating more leads - this means that people are finding your site organically and contacting you.
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Your sales are rising - this is a sign that people who found your website while searching for your services and products are buying them.
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Your blog post receives more views/comments which indicates that people find your content informative and useful.
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You get more subscribers to your email list - this shows that people trust you enough to subscribe to receive updates about your business.
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The sales are increasing - this means that people are liking your products and are willing to pay more for them.
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You have more social media followers, which means that your fans are sharing your content and engaging with you brand.
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You're getting more PR mentions - this shows that journalists are talking about your brand online. This increases your brand awareness and improves your reputation.
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You are being recommended more often, which means that other companies recommend your brand.
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People continue to return to your website. This is a sign that your customers are satisfied with your work, and will return again and again when they need your assistance.
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Your competitors are losing ground. This is because they didn't spend as much on their SEO campaigns, which makes them look bad.
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Your brand's image has changed - this means your brand is becoming more popular among new customers.